Cut Through The Noice And Win More Deals In A Competitive Market With Eugene Cheng Artwork

The Visionary

The Visionary podcasts is a series of interviews with business leaders who have made remarkable strides in their fields. From their mistakes and failures to their achievements and revelations, we discuss every topic with depth and perspective, delivering the best insights to you.

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Cut Through The Noice And Win More Deals In A Competitive Market With Eugene Cheng

November 10, 2020 • Caleb • Season 1 • Episode 20

Our guest today is Eugene from HighSpark, a presentation storytelling and training agency. HighSpark offers training and consulting services to Fortune 500 companies, government agencies and financial institutions. In 2020, Eugene was listed in Forbes' 30 Under 30.

In this episode, Eugene shares how HighSpark started while he was still in school and how he acquired clients in a market that was not problem aware. He shares how he positions the value of his services, allowing him to charge a premium for his services. Towards the end of the episode, Eugene gave practical advice on how SMEs can position their value to avoid being commoditised.

This episode is sponsored by GENIA, a leading SEO and Copywriting Agency.

To view more episodes on the Visionary Podcast, visit: https://thevisionary.io