The Visionary

Beating the Competition as a Specialist with Michael Lin

Caleb Season 1 Episode 4

This week I had a chat with Michael, Managing Director and Owner of Auston, Singapore’s  and Sri Lanka's leading engineering school for private education.

Private education in Singapore is a competitive space. Brands like SIM, Kaplan, MDIS have big marketing budgets and are almost the default choice for students. We spoke about how Auston sets itself apart and expanded into developing markets. We also discussed overseas expansion for local companies and what makes Singaporean businesses unique.

This episode is sponsored by GENIA.

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